What started as a way to share images with your close friends and relatives is quickly becoming one of the most popular ways to market and promote your business.
However, there is much more to Instagram that just uploading pictures and this guide will take you through five Instagram tools to better manage your marketing.
1. Visual Editing
As Instagram is ultimately an image sharing social media platform, it is essential that you upload good quality photographs and videos which accurately reflect your business and the product(s) you are trying to market.
Of course, Instagram has a wide range of filters which you can use, but consider using tools such as Layout or Boomerang to really set your images aside and give them a clean feel. The beauty of these two tools is that they are free to use, giving you a quick and easy solution to improving your images, which will encourage people to take a look at your products.
One of the important factors of a successful business is building a good network of contacts and maintaining existing relationships, which is also relevant within the social media world.
Re-posting relevant images which are uploaded by other users is a great way to develop business relationships, whilst at the same time sharing relevant content with your own followers.
This will also work in your favor as it is likely that your content will be shared in return, opening your business up to a greater network of followers.
3. Scheduling Tools
In terms of monetary value, social media is free to use, but in relation to time it can actually be quite costly, which is where scheduling tools come in.
Apps like Latergramme and ScheduGram allow you to draft posts which can be uploaded at a time which is convenient for you. This allows you to maintain an online presence, without actually being online.
The only thing to be mindful of is if people respond to your posts straight away; you don’t want to leave ages in between replying as this may disengage your followers.
4. Performance Tracking
In order to effectively market your business, it is essential that you have a communication plan in place.
This means that there must be a strategy behind every image you upload, and in order to track the performance of this, you must have a way in which you can monitor it.
Performance tracking tools such as Collecto, allow you to see an overview of your photographs, along with a summary of the statistics of each of your posts.
By making your gallery shoppable you are instantly offering your followers easy access to your products which is a great way to market your business and boost your sales.
Tools such as Showcase or Inselly, allow followers to tap your image and be linked to the specific product page for each one.
By combining this with hashtags, such as #showcase or #inselly, you can be certain that your products will show up when users are searching for this information.
As you may realize from this guide, there are lots of Instagram tools which offer similar services, therefore the best thing to do is spend time reviewing and trying each one in order to identify the one which works best for you and your business.